About This Course
The two fundamental categories of digital marketing are search engine marketing and search engine optimization.
Learn how to use SEO and SEM to rank your website or content on search engine result pages in this topic.
In this course, you will discover how to strategically use a variety of technologies to reach a broad audience.
Key concepts to learn:
- Understanding the fundamentals of SEO.
- On-page and off-page optimization techniques.
- Keyword research and implementation.
- SEO analytics and performance tracking.
Local SEO:
- Optimizing for local search.
- Google My Business optimization.
- Local link building strategies.